SEM — Paid Marketing with Purpose
Introduction While SEO is all about organic growth, SEM (Search Engine Marketing) is simply a matter of paying to have your website viewed immediately . If you want instant visibility and targeted traffic, SEM can supercharge your digital marketing efforts. What is SEM? SEM involves placing paid ads on search engines like Google and Bing to promote your business. The most common platform is Google Ads, which lets you create ads that appear above or alongside organic search results. Why use SEM? Immediate visibility on search results pages Highly targeted audience based on keywords, location, device, time Pay only when someone clicks your ad (Pay-Per-Click or PPC) Flexible budgets for both small startups and big brands Detailed performance tracking and optimization through analytics How SEM works Keyword Selection: Identify keywords for your target audience will search for Create Ads: Write attention-grabbing headlines and clear de...