digital marketing

Introduction While SEO is all about organic growth, SEM (Search Engine Marketing) is  simply   a   matter of  paying to  have  your website  viewed   immediately .  If you want instant visibility and targeted traffic, SEM can supercharge your digital marketing efforts. What is SEM? SEM involves placing paid ads on search engines like Google and Bing to promote your business. The most common platform is Google Ads, which lets you create ads that appear above or alongside organic search results. Why use SEM? Immediate visibility on search results pages Highly targeted audience based on keywords, location, device, time Pay only when someone clicks your ad (Pay-Per-Click or PPC) Flexible budgets for both small startups and big brands Detailed performance tracking and optimization through analytics How SEM works Keyword Selection: Identify keywords for your target audience will search for Create Ads: Write attention-grabbing headlines and clear de...

Introduction Have you ever wondered how certain websites appear on the first page of Google without any apparent reason, while others are completely undiscovered? That is the power of SEO — Search Engine Optimization . If you want your business or content to be discovered online, SEO is where you take your first steps. SEO is not about tricking Google. It is more like negotiating with it, in order to create a better user experience in search. What is SEO ? SEO (Search Engine Optimization) is a set of activities aimed at bringing your website to the first search engine results page (SERPs) on Google, Bing, etc. The goal? To attract organic (unpaid) traffic by making your site more visible to people searching for relevant topics. How Search Engines Work Crawling – Bots are used by search engines to gather data about websites all over the web. Indexing – Your content is kept on the server as a huge library. Ranking – Calculations decide on the relevancy of information and show them in or...

Introduction Recently everyone seemed to be online, so digital marketing is the heartbeat of the business world. It's everywhere- Instagram, Google, or email. However, y ou may not realize it, but you're already a part of digital marketing. So, what exactly is it? What is Digital Marketing? Digital marketing is selling and promoting of goods or services via the internet and other digital channels. It is a collection of websites, social media, search engines, email, and mobile applications. What's the goal? To connect with the ideal target audience on the most appropriate channel (online) at the optimal time. Traditional vs Digital Marketing Traditional marketing channels like TV, magazine, radio, newspaper often come with high cost and low reach, tracking the effectiveness of these campaigns is difficult.  In contrast digital marketing uses platforms like websites, social media, search engine for a global reach at a significantly lower cost. It also allows easy performance...